Top 5 Secrets about Social Media Marketing no one wants to tell you

March 01, 2012  |   Posted by :   |   Blog   |   Comments Off on Top 5 Secrets about Social Media Marketing no one wants to tell you»

Secret # 1. So What’s the big secret that people won’t tell you about Social Media?

It’s not free.

 

Secret #2: And what’s the second biggest secret people won’t tell you about Social Media?

It’s a marathon, not a sprint. It takes hard work  and commitment to build relationships with customers that will drive sales and referrals.

 

Secret #3:  What’s the third biggest secret people won’t tell you about Social Media?

You are not in charge, your customer/potential customer is. They have the power of choice and being online with the ability to share what they like and experience with your brand. They want an authentic relationship with you, they want to talk, be listened to and have continuous conversations with you, even though at times they will say things that’s hard to hear.

 

Secret #4 : What’s the forth biggest secret people won’t tell you about Social Media?

It’s about integration. Social integration. Social Media isn’t just another siloed channel. Your job is to create a continuous loop between the real world and the online world. They totally influence each other and all of your digital marketing strategies and plans must reflect that.

 

Secret #5: What’s the fifth big secret people won’t tell you about Social Media?

It’s not a phase, it’s a fundamental, irreversible cultural shift in the way people communicate and do business. Things will never go back to the way they used to be.


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