Reggae Music 2.0: How will it succeed in the Digital Age of Music, Brand, Culture. will be the keynote presentation of Mike Johns, Ceo of Digital Mind State. Jamaican. Based in USA. Global speaker on Mobile Marketing & Digital Entertainment. He speaks at Caribbean BETA – Tech Entrepreneurship Conference on Friday, November 16th, 2012 at the Knutsford Court Hotel, Kingston, Jamaica at 9:50 a.m.
Why this topic?
Reggae music is one of Jamaica’s most successful exports – the primary target markets being the United States and the United Kingdom. The music industry alone is estimated to have earned US$255 million in 2004. But as Reggae is now a global phenomenon, spawning artists, events,products, buying communities and more worldwide and with the Digital Age changing the game – the debate rages on – when will Jamaica take the business of Reggae music seriously and move from being primarily a hand maiden, to that of a shot caller – and truly capitalise.