Secret # 1.

It’s not free.

Secret #2: And what’s the second biggest secret people won’t tell you about Social Media?

It’s a marathon, not a sprint. It takes hard work  and commitment to build relationships with customers that will drive sales and referrals.

Secret #3:  What’s the third biggest secret people won’t tell you about Social Media?

You are not in charge, your customer/potential customer is. They have the power of choice and being online with the ability to share what they like and experience with your brand. They want an authentic relationship with you, they want to talk, be listened to and have continuous conversations with you, even though at times they will say things that’s hard to hear.

Secret #4 : What’s the forth biggest secret people won’t tell you about Social Media?

It’s about integration. Social integration. Social Media isn’t just another siloed channel. Your job is to create a continuous loop between the real world and the online world. They totally influence each other and all of your digital marketing strategies and plans must reflect that.

Secret #5: What’s the fifth big secret people won’t tell you about Social Media?

It’s not a phase, it’s a fundamental, irreversible cultural shift in the way people communicate and do business. Things will never go back to the way they used to be.

The goal of the forum is to “convene leading women entrepreneurs from the Caribbean to share best practices and lessons learned for building and sustaining successful businesses in the Caribbean. So 22 women entrepreneurs from the Caribbean who: 1) run an SME; 2) are committed to growing their businesses and; 3) can contribute their on-the-ground experience and expertise to the objectives of this forum, including potentially serving as mentors to other women who want to start or grow a business.”

“It’s great to have been selected. I look forward to networking with smart driven women, learning and sharing with them,” Riley said.

CITO’s vision is to  establishing a world-class national ICT sector that will foster Jamaica becoming the most developed knowledge-based society in the region.

It’s mission is to contribute to the increase of national wealth and the e-Powering of Jamaica by means of an effective National ICT Strategic Plan that will facilitate the development of an efficient and integrated public sector and national ICT environment, and increased capacity and capability of our people to leverage the opportunities that ICT gives rise to across the global economy.

CITO will also provide ICT standards and policy advice, ICT project support and egovernance leadership to the public sector through our competent staff working in a collaborative, communicative, facilitative, flexible, performance-driven manner to achieve our goals across the government and the nation.

“I look forward to working with my fellow directors and the CITO team in helping to revolutionise how we use and integrate ICT in government; how ICT can be integrated in key industries to make them more effective and profitable and how we can make ICT become integral in making Jamaica an innovative and ecomonic power player,” Riley said.

We are big believers who live this everyday!

No company or country can afford to ignore this phenomenon. The fact is that we have entered the “second half of the chessboard,” where the scale and speed of change are indelibly altering industry structures and the way that companies do business. Farsighted companies, even ones in traditional industries, can separate the signals from the noise and create new sources of advantage by going digital. The “new” Internet is different in many ways from the old Internet. More