Online Promotions drives awareness and sales for Hardys
Hardys became the first wine brand to sponsor the 5 year-old Restaurant Week Jamaica (RWJ) in 2010. They wanted to raise the visibility of the Hardy’s wine brand, the RWJ wine special and help drive sales across the 60 participating restaurants during 7 days of Restaurant Week Jamaica. We created a 7 day online promotion which mashedup wine tips, quotes and elicited wine related stories from the Restarant Week Facebook Foodies community during prime evening hours. It was an hour of promotions and competitions. On average each ...